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• Of course, the craft beer boom is capitalizing on football too.
Bossman Peter King pointed out the other day that Titletown Brewing in Green Bay, which features a football in its logo, offers the cleverly titled Green 19 IPA, an ode to the signal Aaron Rodgers often hollers at the line of scrimmage. in Columbus, which offers Laces Out Hefewiezen and Kickoff Brown Ale, and dozens of others across the country.
A look at the trend of putting football-related designs on alcoholic beverages.
Plus what the Rams are wearing on their HBO series, a Broncos-loving dog in Denver and players go Gilligan at training camp ENCINO, Calif.
Earlier this week, Corona announced it will be the Official Cerveza of the Los Angeles Rams.
Regardless, the event underscored something long known: Football fans love beer, and beer brands love football.
That’s basically a challenge to fans of the other 22 teams with Bud Light cans.
(The other five—Rams, Cowboys, Packers, Bears and Vikings—have deals with other beer vendors.) • One of the five teams that won't have a Bud Light can, the Rams, might get one with another brand.
So below, I’ll tackle the intersection of pilsners and pigskin, and then take a look at the fashion choices on HBO’s “Hard Knocks,” a potential trend in dog ink and much more.
Last week, Bud Light grabbed some always coveted social media buzz with the release of 27 NFL team cans.
I’ve loved HBO’s “Hard Knocks” since 2007, when Herm Edwards welcomed his Chiefs players to camp with posters he colored by hand like an excited kindergarten teacher.